by Website Innovator | 8/6/2021 | Tips, Web Design
What colors can represent for your website
A wise color selection determines your branding and impression for your audience. Through your colors, you can linger in your customers’ memory with the message you want for them to remember. So you may be asking, what colors should I choose for my website? Well, here is what we found about what each color can do for your website.
Red
The color red represents passion, intensity, excitement, and joy when perceived. It also represents fortune and good luck in many cultures across the globe. If your business targets people looking for motivation, productivity, or hard work, choosing red may be a good choice for your business. Furthermore, red catches attention and induces appetite. If you are looking to bring more alertness, or make people crave for your food product, consider adding the color red to your website.
Orange
Orange reminds people of sunshine, childhood nostalgia, and liveliness. It also can represent tangy citrus for the summer or savory pumpkin for the fall. If you are looking to inspire adventure or excitement through your contents, try using orange in your website.
Yellow
Yellow represents energy, inspiration, and optimism. When people see yellow, they often relate the color to a burst of energy, an ‘A-ha’ moment, or the days under the sun. Yellow also represents fresh lemon and refreshment. If you are trying to induce freshness or energy for your website, use yellow to linger in people’s memory.
Green
Green represents calmness, nature, and growth. It is often used to represent plants and produce’s freshness, and healing associated with nature. Consider using green if invigoration and rejuvenation is important to your content.
Blue
Blue represents sharpness, professionalism, and peace. Seeing blue in a product ensures people of its credibility and trust, with the sharpness and precision it represents. In addition, blue represents the ocean or the sky, a vast, liberating aspect of nature. If professionalism, trust, and freedom is important to your content, blue is a great color to incorporate into your website.
Purple
Purple has been used as a symbol for royalty, stability, and peace. Purple gives objects a classy feel, embarking trust and respect for the product. In addition, purple can be associated with nighttime, signifying peace and rest from a good night’s rest. Consider using purple if you want to invoke coziness, class, and elegance through your website’s content.
Through using colors, you can appeal much more effectively to your audience and have a greater impact. Contact us today to maximize your web presence: our all-in-one solution can innovate with you.
References:
- https://www.webfx.com/blog/web-design/a-look-into-color-theory-in-web-design/
- https://neilpatel.com/blog/psychology-of-color-and-conversions/
- https://uxdesign.cc/importance-of-colors-on-your-website-and-logo-b5468e9f0a10
- https://www.smashingmagazine.com/2010/01/color-theory-for-designers-part-1-the-meaning-of-color/
- https://www.wordpress-web-designer-raleigh.com/2015/04/color-in-web-design-color-symbolism/
- https://www.trajectorywebdesign.com/blog/web-design-color-psychology/
- https://99designs.com/blog/creative-inspiration/psychology-color-web-design/
- https://www.empower-yourself-with-color-psychology.com/website-colors.html
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