Key Case Studies

Project Overview:

TOUS les JOURS, a renowned French bakery, opened a new location in Newport News, VA, and sought to create significant buzz and attract a large crowd for its grand opening on August 29, 2024. They partnered with Website Innovator to craft a comprehensive online marketing strategy aimed at driving foot traffic, increasing brand awareness, and building a local community presence on social media.

Services Provided:

Social Media Management: Website Innovator managed TOUS les JOURS' Facebook, Instagram, Google Business Profile, and Yelp pages. This included creating engaging content, responding to customer inquiries, and posting regular updates about the grand opening and promotions.

Online Advertising: We ran targeted Google Ads and Facebook/Instagram Ads leading up to the grand opening, specifically targeting local residents and bakery enthusiasts. The ads highlighted the unique offerings of TOUS les JOURS and created excitement about the upcoming event.

Results:

Exceptional Turnout: The grand opening was an overwhelming success, with a long line of customers forming even before the opening time. All items were sold out, and the store had to close early due to the high demand.

Increased Online Presence: The targeted ad campaigns and engaging social media content helped TOUS les JOURS gain hundreds of new followers on Facebook and Instagram, significantly boosting their online presence and community engagement.

Enhanced Brand Awareness: Through strategic management of the Google Business Profile and Yelp pages, we ensured TOUS les JOURS received positive reviews and high visibility, which helped attract even more customers to their new location.

Conclusion:

Website Innovator's targeted online marketing strategy was instrumental in making TOUS les JOURS' grand opening a tremendous success. If you have a great sales strategy and are looking to extend your outreach online, Website Innovator can help you achieve remarkable results.

Contact us today to learn how we can support your business with a comprehensive digital marketing strategy that drives real-world results!

Puzukan

Puzukan, a restaurant group offering a variety of Asian cuisines, has multiple locations in the DMV (District of Columbia, Maryland, and Virginia) area. Driven by their mission to serve top-quality Asian cuisine, the founders sought to expand their outreach, identifying new niches within the online community and local demographics. One of the main challenges Puzukan faced was maintaining a consistent digital branding across its branches, which each served different cuisines. This consistency would allow customers to recognize the brand value and spark curiosity about the other branches within the group. Additionally, Puzukan required an efficient, rapid deployment of their website to coincide with the anticipated restaurant launch, which generated significant local interest.

To exceed Puzukan's digital branding expectations and showcase their culinary excellence, Website Innovator employed a template-based approach, working with expert designers and developers skilled in the ASP.NET framework. This custom platform facilitated rapid development and seamless integration within the Microsoft environment. We created a connected website system, featuring a central "headquarters" site that redirected visitors to the individual branch websites. This innovative branding strategy fostered customer curiosity and encouraged exploration of the different branches, reinforcing the cohesive brand identity.

Our team at Website Innovator also integrated social media marketing strategies, including SEO, SEM, and content creation, to enhance Puzukan's online presence. As a result, articles and new followers were directed to the Puzukan website, generating buzz and anticipation within their growing community. This strategic approach ultimately contributed to a successful in-person launch for the restaurant group.

By leveraging our expertise in custom software development, customer relation management software, website redesign, and business IT consultation, we were able to deliver a tailored solution that effectively promoted Puzukan's unique brand value and facilitated their expansion into the digital realm. Our collaboration with Puzukan demonstrates our commitment to helping businesses achieve success through innovative digital branding and marketing solutions.

AnB Education

AnB Education, an organization managing international student data and collecting survey responses related to student forms, faced challenges in streamlining their business processes due to a reliance on paper-based systems. This resulted in delayed responses, significant bottlenecks in processing timelines, and difficulties in maintaining a secure database for student and resource data. To address these issues, AnB sought to automate the email process for student approvals and reminders, as well as enhance their database development and management capabilities.

Our team at Website Innovator collaborated closely with AnB Education to develop a custom software solution that integrated email automation, an authentication-based workflow, and customer relation management software. By working with stakeholders at various levels, we conducted a comprehensive audit of the student registration process, using customer diagrams to illustrate workflows and interactions among students, associates, and managers. This audit allowed us to identify key areas for improvement, particularly in terms of data structures needed to manage the vast amount of student data stored in the database.

To facilitate a seamless transition from a paper-based system to a digital one, we integrated Microsoft Excel, enabling the migration of existing CSV files to SQL. As a result, we created an automated system that scans the database and sends personalized, scheduled content to students and host families. Our custom software development considered the scope of the problem, accounting for potential errors in data input, human error in complicated processes, and factors beyond the provided documentation. This direct collaboration with stakeholders ensured realistic testing and modeling, as well as frequent reviews by AnB associates who would be using the software regularly.

Our meticulous UX/UI designs incorporated user-side flexibility and catered to AnB's international audience, further enhancing the system's usability. To transition the database system from the existing platform to a new one for content generation, we successfully audited existing workflows and data structures, and integrated third-party software with minimal disruption. This approach allowed us to automate and personalize the email process, eliminating the need for manual email copying onto Outlook.

At Website Innovator, we are confident that our expertise in SEO, SEM, website redesign, business IT consultation, and custom software development positions us perfectly to address the software development needs of any business. By working closely with AnB Education, we delivered a tailored solution that greatly improved their database development and management, streamlined their business processes, and ultimately contributed to their success.

KCSC Online Banquet

KCSC (Korean Community Service Center of Greater Washington) is a nonprofit organization that assists Asian Americans and new immigrants to become well-adjusted and fully contributing members of the United States through social services, education, advocacy, and development of resources. Their annual banquet is one of their largest fundraisers for their mission, which had to be virtual due to COVID -19.

In order to make the most of the online platform, KCSC needed a visual representation to intrigue and motivate the donation. The online representation needed each donor’s name highlighted and honored, especially in a live manner to foster a community and activate the audience.

We innovated a new way of data representation for KCSC. We designed an active graphic to represent the second-by-second donation during the livestream, highlighting the donors and engaging the audience with visuals. We did not let the online transition become a hindrance to KCSC - we rather made it an opportunity for a greater impact. As well as the graphic, we implemented a text-to-donate number to facilitate each donation, taking a further step than what the in-person opportunity could have offered.

Maile Hawaiian Jewelry

Maile Hawaiian Jewelry is a Hawaii-based Jewelry business now operating in Virginia. Maile Hawaiian Jewelry’s wide, yet unique offering of craft and custom-made jewelries have left customers with a warm satiation of Aloha (love in Hawaiian). Maile Hawaiian Jewelry has shined in special occasions like weddings, graduations, and trade shows, establishing the trust and honor that the brand embodies at the loved places in many lives.

Maile Hawaiian Jewelry needed a website that radiates the same warm, loving vibe that the in-person store has. The visuals that reflect the brand’s uniqueness and promise, and the smooth shopping platform were needed for attracting and engaging more customers for their beautiful jewelries.

So, we started from scratch. We matched every request the owners had, having their care and love for the customers the same in our heart. From the development of the website to its management until now, we have been a partner in Maile Jewelry's journey.

Gahrham

Gahrham is a Maryland-based Korean BBQ restaurant, serving authentic, delicious Korean Barbecue and dishes. As their name, which translates to the one who leaves behind eternal achievements, Gahram has served the customers with lingering taste and satisfaction through the community.

Gahram needed a website that emphasizes the quality and the authenticity of their dishes, supported by the customers. Gahram’s website needed a careful, yet concise description of the menu to attract the hungry customers and engage them to try Gahram’s dishes. In the face of COVID-19, Gahram was seeking for an online ordering system to better serve their customers.

In order to showcase the class and authenticity of Gahram’s dishes, we curated a warm, darker color scheme. Our experts designed a Korean traditional paper-textured background, accentuating the traditional taste that Gahram serves. Then, we carefully chose the pictures and active animations to allow the customers to explore the thoroughly-translated, readable menu. We simplified the navigation header to 4 sections to focus on attracting a wider audience, while maintaining descriptions that efficiently deliver Gahram’s service and reputation. In addition, we created an online ordering system in the website to allow the customers to easily experience Gahram in a click.

Sejong Scholarship Foundation

Established in 1997, Sejong Scholarship Foundation has served as a financial helping hand for many students in the community. For over 20 years, Sejong Scholarship Foundation has held the mission of the first-generation Korean American founders to support young talent. With over $556,000 awarded to more than 580 inspired students, Sejong Scholarship Foundation seeks to reward and support the students that shape the future of the community.

As their mission, the Sejong Foundation needed a website that express their transparent, selfless nature that establishes trust of the students and the donors. The website was intended to be heavily used by the students to apply for the annual scholarship, which required an easy navigation for the process. In addition, the website was to be used for recruiting donors, and needed an easy, versatile donation process embedded in the design.

In order to highlight the progress and dedication the Sejong Foundation is making, we included pictures of students and hosted ceremonies as the heading image. We made sure to include the clear description of the foundation to express their service in the home page, optimizing the search engine flow and establishing the intention of Sejong. Our experts curated forms at clearly labeled tabs to facilitate the application process for students, guiding them through each requirement and ensuring a complete and thorough workflow. In addition to the students, we created navigations for donors with options for easy online payments and the Amazon Smile program, making donation clearer and easier.